aEconomics and Education, Department of Social and Economic Sciences, Faculty of Social and Economic Sciences, Universitas Hamzanwadi, Selong, West Nusa
Tenggara 83611, Indonesia
bTourism Study Program, Department of Tourism, Faculty of Language, Arts and Humanities, Universitas Hamzanwadi, Selong, West Nusa Tenggara 83611, Indonesia
cEconomics and Education, Department of Education, Faculty of Education, Universitas Hamzanwadi, Selong, West Nusa Tenggara 83611, Indonesia
dEconomics and Education, Department of Social and Economic Sciences, Faculty of Social and Economic Sciences, Universitas Islam Bunga Bangsa, Kedawung,
West Java 45153, Indonesia
eEducation, Department of Social and Education Sciences, Faculty of Education, Universitas Bhinneka PGRI, Kedungwaru, East Java 66229, Indonesia
fSociology Education Program, Department of Tourism, Faculty of Language, Arts and Humanities, Universitas Hamzanwadi, Selong, West Nusa Tenggara 83611, Indonesia
*Corresponding author, e-mail:
fahrurrozi@hamzanwadi.ac.id
Abstract
This study examines the structure and competition of the ecosystem of the eastern Lombok regency coffee industry in Indonesia, with a particular focus on the intersection of tourism growth and the local coffee landscape. When a problem arises, coffee is explained in the context of one of the important monetary cultures of Indonesia, which, due to its rich biodiversity and suitable climatic conditions, has a high potential for coffee production. The research problem of this study is to understand the factors that contribute more to the positive strengthening of the competitiveness of coffee in the region. The study used a qualitative approach in which coffee growers and business owners, as well as members of the community, used a semi-structured interview method to obtain a lot of information based on their experiences and views. This study found evidence to support the notion that the cultural aspects of coffee drinking, which are inherent in both this region and its geography, are important in building a strong coffee industry in the country. It was concluded that improving the quality of coffee and taking advantage of opportunities related to the development of tourism can benefit the local economy while responding to the growing demand for Indonesian coffee both domestically and internationally. As this study shows, key players, including local authorities and coffee producing companies, should support quality improvement programs to get the most out of the high demand for coffee around the world, ultimately making Eastern Lombok a fierce competitor in the coffee market.
Keywords
coffee, entrepreneurship, perspectives, probability, rural tourism industry